7 Hour Trailer : Yes You Read it Right!


7 Hour Trailer : Yes You Read it Right!

The last movie that I saw which seemed to last a lifetime was Ashutosh Gowarekar masterpiece, Jodha Akbar. The country’s most loved name in comedy, AIB, included one of their quirky videos on Indian cinema. But this movie blows Jodha Akbar out of the water with a 7-hour long trailer.

Yes! You read it absolutely right. 7-hour long trailer.

But this has set a record for itself. This flick, directed by a Swedish filmmaker Anders Weberg For his film “Ambiance”.  “Ambiance” is world longest film with a run time of 720 hours or 30 days. Imagine going to the theaters and coming out after a month.

7-hour -long-trailer
A snapshot of one of the scenes in the movie

This unique film will premiere on December 31, 2020. An interesting fact about this 7-hour trailer film (I am writing this article but still haven’t adjusted with the concept) is that it will be showcased in its full length on a single occasion and then deleted.

Yes, you read that right too. The movie will be deleted just after it first screening. If you ask me, it will take a great deal of courage to deleted you work , and especially when it is of such  exuberant length.


On October 31, 2015, the first short 7 hours and 20-minute trailer were filmed at Hovs Hallar in the south of Sweden. This is the same location Ingmar Bergman used for the iconic scene where Antonius Block challenges the grim reaper to a game of chess in the Seventh Seal from 1957.

The trailer was filmed in one single take for 7 hours and 20 minutes with no cuts and the Swedish performers Stina Pehrsdotter and Niclas Hallberg interpreted the chess game from the film as a Bergman-mosque comment on the absurdity and randomness of existence in the scenes; life/quest/power /death/escape/rest/love.

The soundtrack is composed by Marsen Jules/Martin Juhls (www.marsenjules.de)’

Ambiancé is a 720 hour/30 day long film that is set to premiere on December 31, 2020. This will be the artist Anders Weberg’s goodbye to the moving medium as a way of expression for the last 25 years and no more films will be made after that. C’est find.
The final film will be screened once synchronized on all the continents and then deleted. Ambiancé is 720 hours long (30 days) and will be shown in its full length on a single occasion synchronized in all the continents of the world and then destroyed.
Ambiancé will be the longest film made that doesn’t exist.

Up until 2020 three teasers/trailers will be publicized.
The first 72-minute teaser was released in 2014, the first short trailer in 2016 and then the longer 72-hour trailer will be released in 2018.

More info about the project at www.thelongestfilm.com