ICC Women’s World Cup: History Made With Record-breaking Global Reach
The ICC Women’s Cricket World Cup, which is the oldest and most prestigious international women’s cricket tournament made history when global viewing hours for Women’s World Cup grow by almost three times. Around 180 million people from across the world watched the match and around 156 million people watched the tournament in India alone. Which created massive hike in TV viewership In India. Also, more than 25,000 fans were at Lord’s for the final. The Indian team, led by Mithali Raj, ended runners-up after losing to England, which secured its fourth ICC Women’s World Cup, defeating India.
India’s did it’s best in the match and their excellent performance contributed to a 500 percent increase in viewing hours in the country which is almost 300 percent increase in viewing hours when compared to the last edition in 2013.
Of the 156 million people who viewed the match in India, almost 80 million was from rural parts and as much as 126 million viewed the final alone.
An ICC media release stated that “There was significant growth in audiences in all territories, but particularly impressive was an eight-fold increase in viewing hours in South Africa and a huge increase in viewers in India, particularly in rural areas, since 2013,”.
Also there has been a 131 percent increase in viewing hours in Australia, 861 percent increase in viewing hours in South Africa and in the UK this fetched most viewers for any televised cricket this summer.
David Richardson, ICC Chief Executive further added that, “We are absolutely delighted with the impact the Women’s World Cup has had. Instinctively, we felt that the time was right to invest in women’s cricket and take it to the widest possible audience to accelerate the growth of the game and these numbers have confirmed that.”
Records after records, #WWC17Final became the most tweeted hashtag for a women’s sport final in 2017 with one million tweets, which is also a 24-time increase over the 2013 edition. There were 100 million video views in social media platforms too. This record breaking event also attracted as much as 50,000 articles in print and online across more than 100 countries.